"More Ways to Send" | PayPal Remittances

Raymundo spearheaded this high-performance PayPal campaign driving the creative strategy development with a customer-centric approach.  

100% conceptualized in-house and based on PayPal’s Digital Wallet communication, the campaign resulted in insightful advertising produced well ahead of schedule and under budget.   

The campaign was developed for Mexican, Indian, and Filipino audiences living in the US.