Money Go Xoom was our first global campaign. The remittance business has focused on specific corridors within the U.S. targeting immigrants from Mexico, India, and the Philippines.
Money Go Xoom revitalized the brand and spearheaded our global launch in Canada and Europe. Leading the creative work in collaboration with Muh-tay-zik Hoffer and overseeing production, we created a robust multimedia campaign that included social media, digital, print, and OOH.
The campaign was localized in 34 languages and was a driving force behind the success of the remittance business in 2018. More than 204 spots were produced in a record time of just one month.
This campaign scored very high in terms of likeability, with 91% in ad effectiveness.
"Reload Go Xoom"
30 Sheet Billboard.
Neon Electronic Billboard.
UAC and direct buy campaigns.